Jun 13, 2019
Heather Hawkins
My story: I'm a Los Angeles-born, San Francisco-finished and New
York City-hardened PR professional who's worked with Sony,
Sega, divisions of Apple, CLIF Bar- even David Bowie and
Maroon 5! I've helped clients build their brands through
exposure in the New York Times, Associated Press, Men's
Health, MTV, CNN, even on the cover of the TV Guide. (Appearing
in many of these outlets myself.)
Two years ago, I left the big city life behind, packed up my
family and my dog and we moved to Truckee, CA, a small
mountain town 20 minutes from the shore of Lake Tahoe. I
started a visibility agency, Elevation Strategy, but, within
about 18 months, I had an epiphany-- the agency model
simply will never work for the solo business owners and
aspiring personal brands that I really wanted to work
with.
What's more, they were being lied to by "The
PR Agency-Industrial-Complex"-- a deception I'd been a part
of!
Now, I'm on a mission to empower entrepreneurs with the knowledge that, not only CAN they do their own PR, they can do it more effectively than an agency AND become a better business owner in the process. And, all they have to BE is who they already ARE, that's right, solo business owners have the ONE THING media wants more than anything-- radical authenticity and an unfiltered point of view.